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A Friendly Store in a Friendly Town
Ely, Minnesota is a modest town bordering the Boundary Waters Canoe Area Wilderness. Its proximity to nature and country hospitality draws tourists looking to relax and unwind. People looking to bring a piece of country flavor back home visit Country Simple Pleasures, a gift shop holding hundreds of unique, handmade items. Always friendly and smiling, the staff will assist you in finding the perfect something to help you remember your trip.
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A Very Relaxed Interface
In such a relaxed town packed with hidden treasures, it's only appropriate that owner Jenny Evans chose an easy to use program packed with useful features. “We like that it is very employee friendly. Our Cash Register Express system is networked throughout our store so it is used by shipping, purchasing, marketing and of course as our cash register. We have sales, cost and customer information available in many different reports at the touch of a button. CRE is just so easy to use. None of our employees have much experience with computers and they use CRE comfortably!”
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Please Come Again
People who have visited Ely are likely to return. Those who live in Ely rarely want to leave. Country Simple Pleasures uses Cash Register Express to keep a list of their customers...and to keep the customers coming back to their store. Jenny loves the customer loyalty features of CRE. “There are 6,700 customers in our database. We use that list for mailing our newsletters and catalogs. The built-in customer bonus program encourages repeat business.”
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Tons of Inventory, Tons of Time
Country Simple Pleasures carries a variety of handmade crafts that can add comfort and pleasure to any home or office. Stocking products from candles and specialty foods to kitchen towels, baskets and vases, made tracking inventory a tough task. Jenny and her staff decided to bar code all of our products and use CRE to its fullest. “We used to ask each other...‘How much is this? How many candles did we sell last fall? Are we using our shelf space to the max?’ CRE gives us the reports that make these questions a lot easier to answer.”
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